RBS Private Banking
Concept development/editor
I was tasked by content agency John Brown with creating a multichannel publication for their client, the Royal Bank of Scotland. Targeted at its younger premium customers, the purpose was to raise brand awareness through engaging and authoritative content. To this end, I created a magazine and website that was a lifestyle publication in its own right, covering food, fashion, travel, finance, art and design. Along the way I commissioned some of the highest-quality writers, stylists and photographers to produce content that happily sat on the readership’s coffee tables.